BTS's Festive Family Fashion Picks

'AMI' unveils a new collection for the year-end season.

The French brand AMI, under Samsung C&T Fashion Division, presents a 'Holiday Collection' this winter season, highlighting the importance of family.

The AMI 'Holiday Collection' for the 2025 winter season captures real family stories that convey the universal language of love and the value of the cozy community of family.

This collection, combining the imagination of designer Alexandre Mattiussi and the sensibility of photographer Sean Thomas, celebrates the holiday of a family sharing precious moments.

The four individuals featured in the collection's pictorial are an actual family, authentically expressing AMI's signature playful energy and intimacy.

Notably, AMI introduces its first-ever kids' capsule collection this season, offering a complete family holiday look. The kids' capsule collection features items such as crewneck sweaters and hoodies, sweater shirts, and t-shirts, all highlighted with AMI's signature red heart.

This AMI 'Holiday Collection' is available at AMI stores nationwide and on the Samsung C&T Fashion Division's online shopping platform, SSF Shop.

Nam Ho-seong, AMI team leader at Samsung C&T Fashion Division, stated, "The launch of kids' products for the first time at AMI is particularly noteworthy," adding, "We hope AMI's new collection helps customers with their holiday styling and in creating happy memories."